Today I passed a small milestone. Contrarian And Free had over 100 unique visitors in a day.
Of course, it’s not a lot. But I’ve built blogs that generate +$5,000 per month before. I know that if you can get 100 readers a day, you can get 200, then 500 and 1000 per day. As long as you take one step at a time.
Contrarian And Free went from 0 to 100 visitors a day in about 1.5 months.
I’m predicting 100% growth every month for a long time forward.
I haven’t spent my days on social media. I don’t try to go viral on Twitter and Facebook.
My focus has been at working smart and producing value, which has allowed me to get a steady stream of visitors.
Hear me out:
Lots of small-time bloggers try to grow their blog in a manner that is far from optimal.
They start writing a blog post and put their heart and soul into it. They spend a week perfecting their prose. And finally, they can push that “Publish” button…
No one reads it.
Because the blogger doesn’t have an audience and didn’t have a plan for how the article will get found. They send their content out into outer space, hoping some strange alien race will recover it a million years from now.
Here’s what they should do instead:
Don’t write about what you want. Write about what your potential readers want.
There’s no point in writing if no one reads it. Write what your ideal readers already Google for.
First, you need to find your ideal readers.
One easy way to do that is to find blogs with an audience similar to the one you want.
Let’s say your blog’s on self-improvement and PUA. In that case, you may want to have a readership similar to that of Masculine Development (Check the blog out, Jon’s a solid entrepreneur).
Head over to Ubersuggest.
It’s a tool that allows you to analyze blog competitors. You get to see their most popular blog posts, and what search terms they rank for in Google.
When we enter masculinedevelopment.com in there, you see all kinds of data and keywords.
Oh, see there. Jon over at Masculine Development wrote an article on how to get a jawline. That’s one of the ways he built his audience.
And if we want to build a similar audience to his… why don’t we try to model him? Why don’t we too write an article on how to get a jawline?
But we will NOT write our own post about it.
No. We’re going to scan the top 10 search results for “how to get a jawline”.
Then we’re going to copy them. Yes, you heard me. Copy.
Not word-for-word. We won’t plagiarize them. But we’re going to analyze the structure. How long is the post? What pain points does it raise? What tips do they have?
Then we write a post as similar to them as possible.
Even if you’ve got your own great, unique insights to sprinkle in, don’t for know. There’s no point. The top 10 results are there for a reason, so if we want to get visitors from Google, we better mimic them for starters.
I learned this when I worked as a copywriter.
As a young gun, I often looked at a sales page, advertisement or whatever and thought: “That’s so bad, I could do it much more different and better.”
But this will amaze you:
The top dogs in an industry often do something because it works. If you try to be more creative and outwit them – at first – you will fall flat on your belly.
Alright, so you’ve “plagiarized” the top 10 blog posts.
Publish your post and let it rest. Wait for a few weeks.
Has it gotten any reads?
- No? Wait for longer and see how it plays out.
- Yes? Great. Then it’s time to get working for real.
Don’t think we will settle with just imitating others…
That’s not going to give us long-term success when it comes to showing up on Google.
We have just published an MVP — Minimal Viable Product — and seen how the market responded to it. If the feedback is positive, it’s a sign we should invest in it.
A minimum viable product (MVP) is a product with just enough features to satisfy early customers, and to provide feedback for future product development.
Now is the time to flesh out your blog post. Sprinkle in your personality and unique take on the subject. Make it longer, more in-depth and elaborate than every other result on Google. Make it easier to read. Make the content and headlines more captivating.
The gist of this strategy is:
- Create MVP-style blog posts at speed.
- See which ones get positive feedback, and put all your energy in perfecting them.
My blog post on how to get a chiseled jawline is cringe-worthy as I write this. It’s not very helpful. It’s too short. Boring.
But after a few weeks online, it ranks on the first page for a search term with 5,000 queries per month. To dominate, all I need is to perfect the article, go more in-depth, write a more compelling headline and include a few videos and photographs in the post.
Some don’t like the imitation part of this strategy:
I understand them. I’m not particularly fond of it as well.
But this is the reality of what works.
This is the way if you’re an underdog who isn’t connected with hot-shot marketers who can promote you on launch. And if you don’t want to waste years in the desert of anonymity.
I won’t lie or be ashamed about it. It is what it is.
If you don’t like it, guess what: My job isn’t to be your ass-licker. I give you permission to never visit this website again, although I know you’ll never be able to stay away. I’m just too good.
And here’s the deal:
You read this far. That means you love my content and want more stuff like it. So make sure to share it with your friends and link to it on your own website.
Will you help me build this community to a 1,000 readers a day?
Until next time,
— Mr. Contrarian